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Month: April 2017

It’s Lake Time!!

It’s Lake Time!!

It’s the last Friday in April! That means . . . LAKE TIME!! If you’re looking for me on a weekend any time between now and the end of September, I’ll be right here at Navajo Lake! Oh Yeah! Let’s

kencollins April 28, 2017 General Craziness Read more

Use Images Relevant to What You’re Promoting

Use Images Relevant to What You’re Promoting

This seems simple enough, but it isn’t always easy to get past creative vision to remember that the images you use must show EXACTLY what you’re promoting. As much as you want people to read – they will not. Your

kencollins April 27, 2017 Lead Generation Read more

Use REAL Testimonials to Get More Conversions

Use REAL Testimonials to Get More Conversions

The little one-liner testimonials that aren’t very specific look fake. Whether they’re real or not, they look fake. Instead, use REAL testimonials . . . include a name, title, photo, and actual written out testimonial from your customers. These look

kencollins April 26, 2017 Lead Generation Read more

Add Value to Your CTAs to Get More Conversions

Add Value to Your CTAs to Get More Conversions

The perceived value of your offer must be greater than what you ask in return. Be sure your calls to action convey that value as clearly and as concise as possible. Very clearly, answer the question “What’s in it for

kencollins April 25, 2017 Lead Generation Read more

Use CTA Buttons vs Links for More Conversions

Use CTA Buttons vs Links for More Conversions

If you want people to actually find and click your calls-to-action, use buttons – not links. People generally don’t read – they scan – and your links will blend in with the rest of your text. However, your buttons will

kencollins April 24, 2017 Lead Generation Read more

“Ken’s Think Tank” with Scott Michlin Coming Soon!

“Ken’s Think Tank” with Scott Michlin Coming Soon!

I just filmed the first episode of Ken’s Think Tank, and my first guest was Scott Michlin! The episode will be release on May 4, 2017 – so watch for it! Like us on Facebook and/or subscribe on YouTube and

kencollins April 21, 2017 General Craziness, Other Cool Digital Stuff Read more

Make Your Phone Number Highly Visible to Increase Conversions

Make Your Phone Number Highly Visible to Increase Conversions

Place your phone number in large font in the header of your website so it’s always at the top, always visible, and can’t be missed. Make it clickable from mobile so that anybody who taps it, their phone will call

kencollins April 20, 2017 Lead Generation, Website Design Read more

Create a Sense of Urgency to Increase Conversions

Create a Sense of Urgency to Increase Conversions

You’ve seen this method being used before – because it works! Limit the number of people you can claim your offer or limit the amount of time the offer is valid. When you create a sense of urgency, it will

kencollins April 19, 2017 Lead Generation Read more

Use Crystal Clear Headlines to Get More Conversions

Use Crystal Clear Headlines to Get More Conversions

One word in your headlines can make or break your conversion rate. Be sure your headlines are crystal clear – they are one of the first things people will see when they hit your landing page. If there’s any confusion

kencollins April 18, 2017 Lead Generation Read more

Use Video to Get More Website Conversions

Use Video to Get More Website Conversions

Video content is more engaging than any other type of digital content. It engages more senses than any other and makes it easier for people to understand and relate to your content. For that, using video will increase your conversion

kencollins April 17, 2017 Lead Generation Read more
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