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Month: September 2017

National Coffee Day

National Coffee Day

It’s National Coffee Day! I don’t need to tell you what to do . . . drink coffee like you do every other day! Submit Your Question 

kencollins September 29, 2017 General Craziness Read more

Use LeadPages for Landing Pages

Use LeadPages for Landing Pages

My recommendation for a landing page system is LeadPages. We use LeadPages for all of our landing page needs here at Ken Collins Marketing – and it’s the system we use to provide landing pages for the needs of our

kencollins September 28, 2017 Lead Generation, Other Cool Digital Stuff Read more

Split Testing Your Landing Pages

Split Testing Your Landing Pages

Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change

kencollins September 27, 2017 Lead Generation Read more

Foster Trust on Your Landing Pages

Foster Trust on Your Landing Pages

Let your visitors know they can trust you. If they feel like you’re trustworthy, they are more likely to become a lead for you. Let them know you won’t spam them if they give you their email address, show testimonials

kencollins September 27, 2017 Lead Generation Read more

Benefits Get More Landing Page Leads Than Features

Benefits Get More Landing Page Leads Than Features

Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature –

kencollins September 25, 2017September 26, 2017 Lead Generation Read more

Wines of the San Juan Harvest Wine Festival

Wines of the San Juan Harvest Wine Festival

Every year, at this time, Wines of the San Juan hosts their Harvest Wine Festival. It is a TON of fun! Lots of music, food, artisans, wine . . . and now beer! I’ll be there on Saturday . .

kencollins September 22, 2017 General Craziness Read more

New Think Tank Episode with Linda Rodgers

New Think Tank Episode with Linda Rodgers

As a Ken Drives viewer, you get to see the full episode of Ken’s Think Tank featuring Linda Rodgers one day earlier than anybody else! The episode will be released on Facebook and YouTube tomorrow, but you can see it

kencollins September 20, 2017 Other Cool Digital Stuff Read more

Put Important Landing Page Info Above the Fold

Put Important Landing Page Info Above the Fold

“Above the Fold” is an old newspaper term to describe the area of the newspaper that appeared above the fold when the newspaper was folded in half – the most important stories could be found here. Now, we use it

kencollins September 19, 2017 Lead Generation Read more

Minimize the Info You Ask for on Landing Pages

Minimize the Info You Ask for on Landing Pages

The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you

kencollins September 18, 2017 Lead Generation Read more

POW/MIA Recognition Day

POW/MIA Recognition Day

Take some time today to remember those who have been Prisoners of War and those who are still Missing in Action . . . and their families. The United States President each year proclaims National POW/MIA Recognition Day on the

kencollins September 15, 2017 Uncategorized Read more
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