It’s National Coffee Day! I don’t need to tell you what to do . . . drink coffee like you do every other day! Submit Your Question
National Coffee Day
Use LeadPages for Landing Pages
My recommendation for a landing page system is LeadPages. We use LeadPages for all of our landing page needs here at Ken Collins Marketing – and it’s the system we use to provide landing pages for the needs of our
Split Testing Your Landing Pages
Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change
Foster Trust on Your Landing Pages
Let your visitors know they can trust you. If they feel like you’re trustworthy, they are more likely to become a lead for you. Let them know you won’t spam them if they give you their email address, show testimonials
Benefits Get More Landing Page Leads Than Features
Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature –
Wines of the San Juan Harvest Wine Festival
Every year, at this time, Wines of the San Juan hosts their Harvest Wine Festival. It is a TON of fun! Lots of music, food, artisans, wine . . . and now beer! I’ll be there on Saturday . .
New Think Tank Episode with Linda Rodgers
As a Ken Drives viewer, you get to see the full episode of Ken’s Think Tank featuring Linda Rodgers one day earlier than anybody else! The episode will be released on Facebook and YouTube tomorrow, but you can see it
Put Important Landing Page Info Above the Fold
“Above the Fold” is an old newspaper term to describe the area of the newspaper that appeared above the fold when the newspaper was folded in half – the most important stories could be found here. Now, we use it
Minimize the Info You Ask for on Landing Pages
The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you
POW/MIA Recognition Day
Take some time today to remember those who have been Prisoners of War and those who are still Missing in Action . . . and their families. The United States President each year proclaims National POW/MIA Recognition Day on the