Planning is super important when creating your sales funnel. The idea is to walk people through an introduction to your company, give them something of value in exchange for a low-level commitment (like name and email address), upsell them to
In any sales funnel, it’s important to always remember your audience and make the proper offer to the proper audience. For instance, it’s too costly to offer your core product/service to somebody who has never heard of you. Your sales
Halloween is one of those rare holidays where kids get to use their imagination and come up with who/what they want to be for Halloween. Once they have that figured out, they have the excitement of actually becoming that who
As a Ken Drives viewer, you get to see the full episode of Ken’s Think Tank featuring Clay Jaqua one day earlier than anybody else! The episode will be released on Facebook and YouTube tomorrow, but you can see it
An Online Sales Funnel is basically an automated and integrated system of processes including traffic generation sources such as blog articles, CTA buttons, ads, emails, etc. sending traffic into the “funnel” to lead people through a process by way of
It’s Apple Day! Celebrate by eating an apple. I guess that’s it . . . enjoy the day . . . and your apple! Submit Your Question
Facebook Messenger Bots are a relatively new addition to the digital marketing game. However, we feel that ManyChat is leading the field at this point. Visit http://ManyChat.com and sign in with your Facebook account. From there, you can attach any
PC Mag recently reviewed several email marketing services – and MailChimp received the Editor’s Choice. I already agreed before their review. We, here at Ken Collins Marketing, use MailChimp for our own purposes and for related client activities. My recommendation
Email open rates and click-through rates are typically low. In contrast, Facebook Messenger open rates are very high – and click-through rates are promising. However, just as with email marketing, you need a platform to collect subscribers and deliver content
If you’ve done any email marketing at all, you know that Open Rate is an important metric. Most of the people who receive your emails simply won’t open them, but there are some things you can do to improve your