Walk in the Park Marketing

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Month: June 2018

Invisible ROI

Invisible ROI

 Activities that don’t give you an immediate return on investment can still be worthwhile efforts . . . like branding. Instead of always running promotions, try some activities that just remind people of who you are, what you do,

kencollins June 29, 2018June 26, 2018 Digital Marketing, General Business Read more

Marketing Funnels Evolve

Marketing Funnels Evolve

 The old linear marketing funnels don’t work as well anymore . . . the consumers are on to you! Your funnel needs to be much more thoughtful. Implement Awareness campaigns . . . Evaluation campaigns . . . and

kencollins June 27, 2018June 21, 2018 Sales Funnel Read more

Be on the Right Social Platforms

Be on the Right Social Platforms

 If your customers – or potential customers – are on a social platform, then you should be there too. Do your research to find out what social media platforms your customers are using. If they’re using one where you

kencollins June 25, 2018June 19, 2018 Social Media Read more

Capture Customer Attention

Capture Customer Attention

 Nobody will ever pay as much attention to your company as you, the business owner. Our attention span (consumers) is spread really thin, so you have to do something to be sure you’re noticed. Constant sales promotions won’t do

kencollins June 22, 2018June 19, 2018 Digital Marketing Read more

Be Relevant to Your Customers

Be Relevant to Your Customers

 Shotgun marketing and advertising will cause you to waste a lot of time, money, and effort. Be sure to target the right people – people who are most likely to show an interest in your company and what you

kencollins June 20, 2018June 18, 2018 Digital Marketing Read more

Branding vs Direct Response

Branding vs Direct Response

 Too often, business owners spend too much time on promotions (looking for the direct response to their advertising) and not enough time on branding. By doing so, you only really reach the audience that is ready for a purchase

kencollins June 18, 2018June 18, 2018 Digital Marketing, General Business Read more

Video Content Equals New Business

Video Content Equals New Business

 Of all the content you produce, video content will get you the most traction. Take your phone out of your pocket, shoot video with it, and put it on as many platforms as you can. Do that, and you’ll

kencollins June 15, 2018June 14, 2018 Digital Marketing Read more

Reviews Get You Found in Search

Reviews Get You Found in Search

 One of the most simple ways to help your ability to be found in search is to get more online customer reviews. The more reviews you get (particularly with Google, Facebook, and Yelp), the better your change of being

kencollins June 13, 2018June 11, 2018 Reputation Management, Search Engine Optimization (SEO) Read more

Messenger Bots Bring More Customers

Messenger Bots Bring More Customers

 If you’re looking for a really effective way to communicate with your customers, Messenger bots are the way to go! Their open and click-through rates are far better than email messenger apps are preferred over email, and the communications

kencollins June 11, 2018June 11, 2018 Digital Marketing, Other Cool Digital Stuff Read more

What Your Company Should Be

What Your Company Should Be

 This may be a tough concept for some to grasp. You may sell products . . . or services . . . or advice . . . but that’s how you make money. The WAY you sell them (one

kencollins June 8, 2018June 7, 2018 Digital Marketing, General Business Read more
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