Activities that don’t give you an immediate return on investment can still be worthwhile efforts . . . like branding. Instead of always running promotions, try some activities that just remind people of who you are, what you do,
Invisible ROI
Marketing Funnels Evolve
The old linear marketing funnels don’t work as well anymore . . . the consumers are on to you! Your funnel needs to be much more thoughtful. Implement Awareness campaigns . . . Evaluation campaigns . . . and
Be on the Right Social Platforms
If your customers – or potential customers – are on a social platform, then you should be there too. Do your research to find out what social media platforms your customers are using. If they’re using one where you
Capture Customer Attention
Nobody will ever pay as much attention to your company as you, the business owner. Our attention span (consumers) is spread really thin, so you have to do something to be sure you’re noticed. Constant sales promotions won’t do
Be Relevant to Your Customers
Shotgun marketing and advertising will cause you to waste a lot of time, money, and effort. Be sure to target the right people – people who are most likely to show an interest in your company and what you
Branding vs Direct Response
Too often, business owners spend too much time on promotions (looking for the direct response to their advertising) and not enough time on branding. By doing so, you only really reach the audience that is ready for a purchase
Video Content Equals New Business
Of all the content you produce, video content will get you the most traction. Take your phone out of your pocket, shoot video with it, and put it on as many platforms as you can. Do that, and you’ll
Reviews Get You Found in Search
One of the most simple ways to help your ability to be found in search is to get more online customer reviews. The more reviews you get (particularly with Google, Facebook, and Yelp), the better your change of being
Messenger Bots Bring More Customers
If you’re looking for a really effective way to communicate with your customers, Messenger bots are the way to go! Their open and click-through rates are far better than email messenger apps are preferred over email, and the communications
What Your Company Should Be
This may be a tough concept for some to grasp. You may sell products . . . or services . . . or advice . . . but that’s how you make money. The WAY you sell them (one