Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature – “Saves Time” is a benefit. Listing benefits satisfies the “what’s in it for me” mindframe of your visitors. Do this well and you’ll get more leads.
This free training course will show you the basics of creating landing pages designed to generate leads for your business. We will explain the elements that are proven to cause people to take action. We will explain 5 of the landing page best practices and when to ignore them. And, we will show you exactly what we use to build the best landing pages for our business as well as those of our clients.