If you’re following these episodes in order you know by now that you need to put out content on social media (including YouTube), on your website, etc. Do it constantly and optimize it for search. What type of content?
We’ve established that every business needs to publish content . . . and that the best content is video. Have a strategy, develop a plan, and implement the plan through scheduling. Trying to post your content on the days
You may have some ideas about what YouTube is, but most people don’t fully understand the power and reach of this media platform giant. YouTube is the second-largest search engine – dwarfing all other search engines besides Google, who
Content Marketing is needed by every business with a presence on the Internet . . . and every business needs a presence on the Internet . . . so every business needs a content marketing plan. The best type
My next tip for helping your business survive and thrive in 2019 is . . . get your technology in order. If you run a register, you absolutely need a good POS system. If you manage inventory, you absolutely
Live video is the absolute BEST at generating interaction. People love to interact with you while you’re live on camera! Live videos get longer view ties, higher engagement, and the absolute best possible Facebook reach without advertising.
Testimonial videos allow your viewers to relate to real people with real issues that were solved with your products/services. These people love your products/services – so your viewer should too!
A Demo Video is centered on your product/service, how it works, what it does, etc. A “How To” Video is centered on showing your viewers how to do something useful to them. If you can use your product/service to
A brand video is an important piece of your video library for your business. This is usually the video that kicks off certain types of advertising campaigns . . . it sites at the top of the funnel to
Demo videos can be a powerful sales tool. When you show somebody how something works and everything it can do – people will watch – and they will buy. Demo videos are nothing new (remember the ShamWow commercials?) .