Live video is the absolute best content you can share on Facebook – so you should do more of it! But what happens after you’ve completed your live video? Plenty! It’s now a recorded video asset that you can
Do More With Your Live Videos
Choose Your Facebook Ad Placements
When placing your ads, Facebook always recommends using Automatic Placements. But that may not be the best option for your strategy. The Facebook Audience Network is a network of ad partners outside of Facebook – and it’s usually cheaper
Actively Manage Your Facebook Ads
Facebook ads, when performing well at first will eventually go through what we call Facebook Ad Fatigue. This happens when your campaign frequency gets too high – people are seeing the same ad from you to many times –
Wrong Facebook Campaign Objective
Many people push sales to a cold audience too quickly, but even after you’ve learned not to do that . . . are you choosing the correct campaign objective when running your Facebook ad campaign? If you’re looking for
Are You Tracking the Right Metrics?
Cost is not usually the most important metric – cheaper does NOT mean better. Instead of solely focusing on the cost of your advertising, focus on the earnings. What you MAKE from your advertising efforts is always more important
One Facebook Ad Set – One Interest
Do you find that sometimes your Facebook ads will do well – and sometimes they don’t? One common mistake that leads to this is targeting multiple interests in one ad set. When trying to reach new audiences (not your
Scheduled Content is a MUST
We’ve established that every business needs to publish content . . . and that the best content is video. Have a strategy, develop a plan, and implement the plan through scheduling. Trying to post your content on the days
Technology Will Help Your Business Succeed
My next tip for helping your business survive and thrive in 2019 is . . . get your technology in order. If you run a register, you absolutely need a good POS system. If you manage inventory, you absolutely
Has Your Facebook Account Been Hacked?
I keep seeing posts that go something like this . . . “I’ve been hacked! Don’t accept any friend requests for me” . . . so I decided to help clarify what this means and when your Facebook account
Every Business NEEDS a Website
Facebook is only a piece of your marketing – everything starts with your website. For help in understanding this, think about the implications of this: Google is the top site on the Internet. YouTube is #2. Facebook is #3