Businesses who offer complimentary products or services without being competitors can run mutually beneficial promotions to increase business within a warm market. If there is a business near you that offers products or services that compliment your own, chances are
Referrals are often the life-blood of small business – so do something to get even more of them. Try giving a deal to the person who sends you referrals – but ALSO give the same deal to the person who
Incentivize Foot Traffic
It might sound obvious, but it’s not. Instead of trying to sell somebody that hasn’t walked through the door yet, just focus on getting them in the door without the expectation of a sale. A person is much more inclined
Established Does Not Mean Known
Just because you are an established business does NOT mean everyone knows who you are, where you are, and what you do. Our attention is pulled in every direction. If you don’t tell your prospective customers who you are, where
Be Different – Not Better
Strive to be as different as possible – make your business completely stand out by differentiating yourself from your competition. If you spend all your time just trying to be better than your competition, you still just blend in with
Marketing for a Sunny Day
Many business owners spend their time marketing in between the sunny days and the rainy days. When times are good, marketing suffers because “you’re doing fine,” but what about the eventuality of the rainy day? When times are bad, marketing
Let Me Be Your Siri
I use Siri (on my iPhone) to navigate. When I need to know the best way to get somewhere, Siri gives me guidance. If you want that same kind of guidance for your business, reach out to me .
Are You Tracking the Right Metrics?
Cost is not usually the most important metric – cheaper does NOT mean better. Instead of solely focusing on the cost of your advertising, focus on the earnings. What you MAKE from your advertising efforts is always more important
How to Find the Best Advertising Deal
It’s tough to understand where to advertise so that you don’t completely waste your money. With some super simple calculations, you can review any advertising opportunity to determine if you might be able to make more than you spend.
Technology Will Help Your Business Succeed
My next tip for helping your business survive and thrive in 2019 is . . . get your technology in order. If you run a register, you absolutely need a good POS system. If you manage inventory, you absolutely