People read news stories – they don’t read ads. People watch the news – but they skip the ads. If you want real exposure for you and your business . . . do something newsworthy.
You can blame setbacks, in business or your personal life, on outside influences (out of your control) . . . OR . . . you can take a look inward and look for opportunities to grow from them.
When looking at a new advertising opportunity, it’s important to know whether it might pay off for you. Advertising should be seen as an investment – not an expense – so your spend should not be more important than your
To get more money, you need marketing. To do all the marketing you need, you need money. So you’re stuck – what do you do? Start with the items in this video. These will help you get more funds
Your most expensive customers will be the ones who just decided to do business with you for the first time. It’s much more affordable to do repeat business with current customers. So how to you keep them around? One
This is an old marketing strategy, but just as important today if not more so. What is your Unique Selling Proposition/Point (USP)? In other words, what makes you different from your competitors? Focus on that and brand it into
With so much marketing information out there, it’s tough to determine where to focus your marketing efforts. Do the 6 things I mention in this video and you’ll be on the right path!
I was asked: “Why do I need a website when I have a Facebook page?” For so many reasons – I explain a couple in the video – but the first is this: Your website is “base camp” for
Influencer Marketing can be a powerful tool in your marketing toolbox. Identify the influencers in your market and give them some incentive to help you in your marketing efforts by doing what they do best.
Remember to take a break now and then to reflect on the reasons you work so hard. Life is not all about work . . . you work for other reasons . . . so take a break to