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Lead Generation

Get Back to the Basics of Digital Marketing

Get Back to the Basics of Digital Marketing

It’s time to get back to the basics of Digital Marketing.  What do we mean?  Watch and find out!

kencollins February 14, 2018February 4, 2018 Digital Marketing, Lead Generation, Search Engine Optimization (SEO), Website Design Read more

What are Digital Marketing Leads?

What are Digital Marketing Leads?

Many local business owners aren’t sure what I’m talking about when I talk about Leads. To clarify . . . not much has changed, but the methods used. In times past, some people would collect names and addresses for their

kencollins October 9, 2017 Digital Marketing, Email Marketing, Lead Generation Read more

Use LeadPages for Landing Pages

Use LeadPages for Landing Pages

My recommendation for a landing page system is LeadPages. We use LeadPages for all of our landing page needs here at Ken Collins Marketing – and it’s the system we use to provide landing pages for the needs of our

kencollins September 28, 2017 Lead Generation, Other Cool Digital Stuff Read more

Split Testing Your Landing Pages

Split Testing Your Landing Pages

Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change

kencollins September 27, 2017 Lead Generation Read more

Foster Trust on Your Landing Pages

Foster Trust on Your Landing Pages

Let your visitors know they can trust you. If they feel like you’re trustworthy, they are more likely to become a lead for you. Let them know you won’t spam them if they give you their email address, show testimonials

kencollins September 27, 2017 Lead Generation Read more

Benefits Get More Landing Page Leads Than Features

Benefits Get More Landing Page Leads Than Features

Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature –

kencollins September 25, 2017September 26, 2017 Lead Generation Read more

Put Important Landing Page Info Above the Fold

Put Important Landing Page Info Above the Fold

“Above the Fold” is an old newspaper term to describe the area of the newspaper that appeared above the fold when the newspaper was folded in half – the most important stories could be found here. Now, we use it

kencollins September 19, 2017 Lead Generation Read more

Minimize the Info You Ask for on Landing Pages

Minimize the Info You Ask for on Landing Pages

The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you

kencollins September 18, 2017 Lead Generation Read more

Make Your Landing Page CTA Super Obvious

Make Your Landing Page CTA Super Obvious

Visitors to your landing page should have absolutely no question about what they should do next. Their next step should be so obvious that it requires no thought. It’s not that your visitors aren’t smart enough to click a button

kencollins September 14, 2017 Lead Generation Read more

How Landing Pages Fit Into the Funnel

How Landing Pages Fit Into the Funnel

The basic funnel flows from top to bottom as: Traffic, Leads, Sales. You will get more traffic than you do leads. You will get more leads than you do sales. When you skip leads in the funnel and try to

kencollins September 13, 2017 Lead Generation Read more
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