It’s time to get back to the basics of Digital Marketing. What do we mean? Watch and find out!
Get Back to the Basics of Digital Marketing

It’s time to get back to the basics of Digital Marketing. What do we mean? Watch and find out!
Many local business owners aren’t sure what I’m talking about when I talk about Leads. To clarify . . . not much has changed, but the methods used. In times past, some people would collect names and addresses for their
My recommendation for a landing page system is LeadPages. We use LeadPages for all of our landing page needs here at Ken Collins Marketing – and it’s the system we use to provide landing pages for the needs of our
Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change
Let your visitors know they can trust you. If they feel like you’re trustworthy, they are more likely to become a lead for you. Let them know you won’t spam them if they give you their email address, show testimonials
Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature –
“Above the Fold” is an old newspaper term to describe the area of the newspaper that appeared above the fold when the newspaper was folded in half – the most important stories could be found here. Now, we use it
The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you
Visitors to your landing page should have absolutely no question about what they should do next. Their next step should be so obvious that it requires no thought. It’s not that your visitors aren’t smart enough to click a button
The basic funnel flows from top to bottom as: Traffic, Leads, Sales. You will get more traffic than you do leads. You will get more leads than you do sales. When you skip leads in the funnel and try to