Lead Generation

Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change

Let your visitors know they can trust you. If they feel like you’re trustworthy, they are more likely to become a lead for you. Let them know you won’t spam them if they give you their email address, show testimonials

Center your landing page headline and message around your visitor’s needs – not your own. One way to do this is by focusing on the benefits of your product or service instead of the features. “Speed” is a feature –

“Above the Fold” is an old newspaper term to describe the area of the newspaper that appeared above the fold when the newspaper was folded in half – the most important stories could be found here. Now, we use it

The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you

Visitors to your landing page should have absolutely no question about what they should do next. Their next step should be so obvious that it requires no thought. It’s not that your visitors aren’t smart enough to click a button

The basic funnel flows from top to bottom as: Traffic, Leads, Sales. You will get more traffic than you do leads. You will get more leads than you do sales. When you skip leads in the funnel and try to