A landing page is a website page that is designed to capture a visitor’s information through a lead form. Offer – Traffic – Landing Page – Lead Generation – Offer Delivery – Up-Sell Opportunity. Too many companies send traffic to
This seems simple enough, but it isn’t always easy to get past creative vision to remember that the images you use must show EXACTLY what you’re promoting. As much as you want people to read – they will not. Your
The little one-liner testimonials that aren’t very specific look fake. Whether they’re real or not, they look fake. Instead, use REAL testimonials . . . include a name, title, photo, and actual written out testimonial from your customers. These look
The perceived value of your offer must be greater than what you ask in return. Be sure your calls to action convey that value as clearly and as concise as possible. Very clearly, answer the question “What’s in it for
If you want people to actually find and click your calls-to-action, use buttons – not links. People generally don’t read – they scan – and your links will blend in with the rest of your text. However, your buttons will
Place your phone number in large font in the header of your website so it’s always at the top, always visible, and can’t be missed. Make it clickable from mobile so that anybody who taps it, their phone will call
You’ve seen this method being used before – because it works! Limit the number of people you can claim your offer or limit the amount of time the offer is valid. When you create a sense of urgency, it will
One word in your headlines can make or break your conversion rate. Be sure your headlines are crystal clear – they are one of the first things people will see when they hit your landing page. If there’s any confusion
Video content is more engaging than any other type of digital content. It engages more senses than any other and makes it easier for people to understand and relate to your content. For that, using video will increase your conversion
“Above the Fold” is an old newspaper term used to describe the most important portion of the printed newspaper. Newspapers were folded in half with the lower half folded under the top half. So the top half of the paper