The way your website is constructed on the backend will affect your search engine rankings. Concentrate on these areas: URLs, internal links, mobile responsiveness, and site speed. Learn more about why these are important in the video.
You’ll need more than great content to get good search rankings – you’ll need to code your site properly. Put some effort into these elements for every page: page titles, headers, meta descriptions, image alt tags, and structured markup. There
The first step in creating optimized content for your website is to conduct keyword research to find high-quality, relevant, long-tail keywords with low competition. Every page on your site is another opportunity to rank for a keyword – and you’ll
SEO is one of THE most important tools in your marketing toolbox. If you don’t understand it, you need to hire somebody that knows what they’re doing to take care of it for you. Even if you do understand some
When you optimize your videos for search, they can serve you for years! Some of my most popular videos are years old and still get many views every day from search traffic. Place your videos on YouTube, and optimize your
Content Marketing is needed by every business with a presence on the Internet . . . and every business needs a presence on the Internet . . . so every business needs a content marketing plan. The best type
My next tip for helping your business survive and thrive in 2019 is . . . get your technology in order. If you run a register, you absolutely need a good POS system. If you manage inventory, you absolutely
I was asked: “Do I need a website to claim my Google My Business listing?” I think it may be possible, but I don’t understand why you would do such a thing. You always, always, always need a website
One of the most simple ways to help your ability to be found in search is to get more online customer reviews. The more reviews you get (particularly with Google, Facebook, and Yelp), the better your change of being
Which is better for your business video content . . . YouTube or Facebook? In this video I’ll explain the differences between the two and my suggestion for how to handle this dilemma.