If you’re following these episodes in order you know by now that you need to put out content on social media (including YouTube), on your website, etc. Do it constantly and optimize it for search. What type of content?
We’ve established that every business needs to publish content . . . and that the best content is video. Have a strategy, develop a plan, and implement the plan through scheduling. Trying to post your content on the days
You may have some ideas about what YouTube is, but most people don’t fully understand the power and reach of this media platform giant. YouTube is the second-largest search engine – dwarfing all other search engines besides Google, who
Every business should have a Facebook page. Why? Because it’s where all the people are – and you always go where all the people are. You’ll be able to find your target market on Facebook – besides being a
The answer? Both. Social media is a necessity for all types of business. The only difference will be in the approach. B2C businesses will do better with a light-hearted approach to social media – while B2B businesses will do
Every business needs, at minimum, these three things: website, Facebook page, Google My Business listing. There are no exceptions. Being involved with social media WILL help your business. Not being involved with social media WILL hurt your business.
If your customers – or potential customers – are on a social platform, then you should be there too. Do your research to find out what social media platforms your customers are using. If they’re using one where you
There are many tools for measuring your social media efforts . . . your social media management tool probably has reporting capabilities. However . . . when tracking your customer service efforts, you’ll want to track these specific areas
Trolls on social media can either be idle angry people – or they can drag you into an online battle that you can’t win – it’s your choice. The best bet is to never address a troll. The troll
How you respond to customer comments, questions, and concerns . . . and you you resolve issues will be judged by everybody who sees the conversation. What do you say, and how do you say it? What do you