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Social Media

What Type of Content Should I Post?

What Type of Content Should I Post?

 If you’re following these episodes in order you know by now that you need to put out content on social media (including YouTube), on your website, etc. Do it constantly and optimize it for search. What type of content?

kencollins February 27, 2019February 27, 2019 Digital Marketing, Social Media Read more

Scheduled Content is a MUST

Scheduled Content is a MUST

 We’ve established that every business needs to publish content . . . and that the best content is video. Have a strategy, develop a plan, and implement the plan through scheduling. Trying to post your content on the days

kencollins February 25, 2019February 25, 2019 Digital Marketing, Facebook, Social Media Read more

Is YouTube the Key to Your Success?

Is YouTube the Key to Your Success?

 You may have some ideas about what YouTube is, but most people don’t fully understand the power and reach of this media platform giant. YouTube is the second-largest search engine – dwarfing all other search engines besides Google, who

kencollins February 20, 2019February 18, 2019 Digital Marketing, Social Media Read more

What Social Media is Best for My Business?

What Social Media is Best for My Business?

 Every business should have a Facebook page. Why? Because it’s where all the people are – and you always go where all the people are. You’ll be able to find your target market on Facebook – besides being a

kencollins February 18, 2019February 18, 2019 Social Media Read more

Is Social Media Better for B2C or B2B?

Is Social Media Better for B2C or B2B?

 The answer? Both. Social media is a necessity for all types of business. The only difference will be in the approach. B2C businesses will do better with a light-hearted approach to social media – while B2B businesses will do

kencollins July 25, 2018July 20, 2018 Social Media Read more

Does Social Media REALLY Help My Business?

Does Social Media REALLY Help My Business?

 Every business needs, at minimum, these three things: website, Facebook page, Google My Business listing. There are no exceptions. Being involved with social media WILL help your business. Not being involved with social media WILL hurt your business.

kencollins July 23, 2018July 20, 2018 Social Media Read more

Be on the Right Social Platforms

Be on the Right Social Platforms

 If your customers – or potential customers – are on a social platform, then you should be there too. Do your research to find out what social media platforms your customers are using. If they’re using one where you

kencollins June 25, 2018June 19, 2018 Social Media Read more

How to Measure Social Media Efforts

How to Measure Social Media Efforts

 There are many tools for measuring your social media efforts . . . your social media management tool probably has reporting capabilities. However . . . when tracking your customer service efforts, you’ll want to track these specific areas

kencollins May 30, 2018May 25, 2018 Social Media Read more

Avoid Social Media Trolls

Avoid Social Media Trolls

 Trolls on social media can either be idle angry people – or they can drag you into an online battle that you can’t win – it’s your choice. The best bet is to never address a troll. The troll

kencollins May 28, 2018May 24, 2018 Social Media Read more

What to Say and What NOT to Say on Social Media

What to Say and What NOT to Say on Social Media

 How you respond to customer comments, questions, and concerns . . . and you you resolve issues will be judged by everybody who sees the conversation. What do you say, and how do you say it? What do you

kencollins May 23, 2018May 21, 2018 Social Media Read more
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