In the basic digital marketing funnel, you generate traffic to landing pages at the top of the funnel . . . you use landing pages to turn that traffic into leads . . . and you work those leads into sales. In this funnel, email marketing plays an important role . . . it is the thing that will help you turn your warm market into paying customers. So, email marketing sits in the Traffc, Leads, Sales funnel just between Leads and Sales.

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Email Marketing and Messaging for Leads and Sales

This free training course will explain how email marketing and Facebook Messenger play an important part in lead generation and lead nurturing. We’ll show you where these systems fit into the sales funnel and how to use them to increase sales. We provide you with our recommendations for an email marketing system and a Facebook Messenger system that you can use for free for as long as you need. We also show you how to set up lists, templates, and campaigns . . . as well as how to integrate your email system with your landing page system.

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Email Marketing’s Place in the Funnel

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