If the Ken Drives videos aren’t quite enough for you, and you’re looking for something with a little more meat on the bone . . . then look no further! As we develop marketing (and other) courses, we will continue to add them here! These courses will require you to sign up (provide things like your name and email address), but they will always be completely free!
If you have a request for a course on a particular subject that we don’t already cover here, schedule a call with Ken. He might be able to help you out quickly . . . and he might develop another course to cover it . . . whatever benefits everybody most.
This free training course will get you the absolute best start in your Digital Marketing efforts. We will demystify Digital Marketing while we take you on a trip from how marketing used to be, through the crazy changes in the 90’s, and into what happens when you turn your back on digital technology. We’ll show the game changers that moved consumers away from traditional media. And, we’ll show you the absolute best and easiest things you can do right now (all on your own) to start building a solid foundation for Digital Marketing.
This free training course will get you the absolute best start in your DIY Website Design efforts. We will explain why a website is no longer a side effort to your business and show you the three basic elements to every website on the Internet. We will help you get the perfect website address for your business, set up hosting, and get it prepared for building a website that can be used as a marketing tool instead of an online brochure. We’ll show you how to drastically jump-start your design process and end up with a beautifully functional website that will easily grow with your business and your expanding marketing efforts.
This free training course will help you decide on, and implement, the proper elements on your website to help you turn your website visitors into leads . . . and paying customers. We will explain why it is that you need a website, and what function your website performs. We will explain the basics of online consumer behavior, and how to use that knowledge to align your website to satisfy that behavior and meet consumer needs. Your website should be a lead-generation and sales-producing machine for your business – running 24/7. This course will help you make the necessary changes to your website so it becomes your most valuable resource.
This free training course will show you the basic local search engine optimization (SEO) concepts. We will explain why your website design is important to your ability to rank in search results. We will show you how to set up a Google Analytics account and get it installed on your website. We will show you what WordPress plugins to use for SEO. And, we will explain how to set up a Google My Business listing and what to do with all of your other business listings on websites such as Facebook, Yelp, and the 100+ other online directories where your business might be listed.
This free training course will explain the importance of online customer reviews to your business, your SEO strategy, and your bottom line. We will explain the elements of a “review funnel” so that you might implement a system to encourage reviews, ask for reviews, remind people to review you, explain to your customers how to review you, provide instructions to make the process of reviewing you easy, head off bad reviews before they’re written, monitor for new reviews, and properly respond to reviews.
This free training course will show you the basics of setting up and managing a Facebook business page designed to give you the best organic (non-paid) reach. We will explain what Facebook really is and how you should approach it as a business. We will explain what organic reach is and give you some methods to overcome your low visibility in the Newsfeed. And, we will give you several quick tips to ensure your Facebook page gets the absolute best start possible.
This free training course will explain everything you need to know about creating an effective Facebook ad campaign. We will explain why Facebook advertising, when done correctly, will give you the best results at the lowest cost. We will show you how to use Facebook tools like the Facebook Business Manager, Facebook Pixels, Facebook Audiences, Facebook Conversions, and the Power Editor to create fully-functional ad campaigns that are FAR more effective and provide MUCH more benefit than boosting a post. We’ll explain the levels of the buyer’s journey and how to set goals and create ads to reach people in cold, warm, and hot campaigns. We’ll also explain why monitoring your ads in real time can prevent you from wasting money on ineffective ads.
This free training course will show you the basics of creating landing pages designed to generate leads for your business. We will explain the elements that are proven to cause people to take action. We will explain 5 of the landing page best practices and when to ignore them. And, we will show you exactly what we use to build the best landing pages for our business as well as those of our clients.
This free training course will explain how email marketing and Facebook Messenger play an important part in lead generation and lead nurturing. We’ll show you where these systems fit into the sales funnel and how to use them to increase sales. We provide you with our recommendations for an email marketing system and a Facebook Messenger system that you can use for free for as long as you need. We also show you how to set up lists, templates, and campaigns . . . as well as how to integrate your email system with your landing page system.
This free training course will show you the basics of creating an online sales funnel. We provide you with the related training you need in order to understand and implement each aspect of your sales funnel. Included in this training is a free download: “Online Sales Funnel Roadmap.” This free download shows you every element of an effective sales funnel, how they relate to other elements, and visitor flow through the funnel.