If you’ve done any email marketing at all, you know that Open Rate is an important metric. Most of the people who receive your emails simply won’t open them, but there are some things you can do to improve your open rate. Concetrate on the Subject of your message. Basically, you need to make your email subjects personal, time-sensitive, and intriguing. This video (and associated training in the link below) will give you several methods to use.

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Email Marketing and Messaging for Leads and Sales

This free training course will explain how email marketing and Facebook Messenger play an important part in lead generation and lead nurturing. We’ll show you where these systems fit into the sales funnel and how to use them to increase sales. We provide you with our recommendations for an email marketing system and a Facebook Messenger system that you can use for free for as long as you need. We also show you how to set up lists, templates, and campaigns . . . as well as how to integrate your email system with your landing page system.

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