The basic funnel flows from top to bottom as: Traffic, Leads, Sales. You will get more traffic than you do leads. You will get more leads than you do sales. When you skip leads in the funnel and try to skip straight to sales – you loose the vast majority of you traffic that may have a chance of turning into a sale. Landing pages fill that gap by turning some of your traffic into leads for you – and some of those will turn into sales – thus increasing the number of sales you make.

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Using Landing Pages to Get Leads

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How Landing Pages Fit Into the Funnel

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