You may have some ideas about what YouTube is, but most people don’t fully understand the power and reach of this media platform giant. YouTube is the second-largest search engine – dwarfing all other search engines besides Google, who owns YouTube. It’s also the second-largest social media platform with a huge user base that covers all demographics. An insane number of product reviews are watched on YouTube and most users have watched a YouTube video to help them make a purchase decision.

Is YouTube the Key to Your Success?