Visitors to your landing page should have absolutely no question about what they should do next. Their next step should be so obvious that it requires no thought. It’s not that your visitors aren’t smart enough to click a button unless you spell it out for them. But their time is limited and demands on their attention are many. Often, the decision to close a tab or soldier on comes down to a second or two. If your visitors don’t know what to do next within 1 second, you may loose them – make it obvious.

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