The more information you ask for on a landing page, the less likely your visitors will be to fill out your form. The fewer form fields you have, the more likely people are to fill out your form. If you can get away with only asking for an email address, you’ll probably have far more people opt in on your landing page. Testing will show you what how many form fields you should include on your landing page to maximize the number of opt-ins you receive.

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Minimize the Info You Ask for on Landing Pages

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