Split testing your landing pages is the easiest and most effective way to make your landing pages better – to get to the version that produces the best results for you. Split testing is where you make one tiny change to your landing page and test it against your original version. Go with the version that gives you the best result – then test one other small change to that better version – rinse and repeat. Continue this process until you arrive at the absolute best version of your landing page.

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Split Testing Your Landing Pages

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