This seems simple enough, but it isn’t always easy to get past creative vision to remember that the images you use must show EXACTLY what you’re promoting. As much as you want people to read – they will not. Your message must come across in an instant in order to convert. If you are promoting an event – use an actual photo of the event. If you are promoting a product – use an actual photo of the product. Be crystal clear in everything you do – especially in your choice of images. This will help you convert more visitors into leads and sales.

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Use Images Relevant to What You’re Promoting

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