Many local business owners aren’t sure what I’m talking about when I talk about Leads. To clarify . . . not much has changed, but the methods used. In times past, some people would collect names and addresses for their mailing list – or collect business cards for their rolodex. These were leads – people you could call on for business. In today’s world, a lead most often is an email address. When we discuss digital marketing leads, we are talking about email addresses so that we no longer have to pay for ads to reach the people on our list – we can just email them.
This free training course will explain how email marketing and Facebook Messenger play an important part in lead generation and lead nurturing. We’ll show you where these systems fit into the sales funnel and how to use them to increase sales. We provide you with our recommendations for an email marketing system and a Facebook Messenger system that you can use for free for as long as you need. We also show you how to set up lists, templates, and campaigns . . . as well as how to integrate your email system with your landing page system.