Many local business owners aren’t sure what I’m talking about when I talk about Leads. To clarify . . . not much has changed, but the methods used. In times past, some people would collect names and addresses for their mailing list – or collect business cards for their rolodex. These were leads – people you could call on for business. In today’s world, a lead most often is an email address. When we discuss digital marketing leads, we are talking about email addresses so that we no longer have to pay for ads to reach the people on our list – we can just email them.

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What are Digital Marketing Leads?

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