Email open rates and click-through rates are typically low. In contrast, Facebook Messenger open rates are very high – and click-through rates are promising. However, just as with email marketing, you need a platform to collect subscribers and deliver content to them. For email, you use an email marketing service – for Messenger, you use a Messenger Bot. These systems offer many dynamic and exciting possibilities to enhance your marketing strategies.
This free training course will explain how email marketing and Facebook Messenger play an important part in lead generation and lead nurturing. We’ll show you where these systems fit into the sales funnel and how to use them to increase sales. We provide you with our recommendations for an email marketing system and a Facebook Messenger system that you can use for free for as long as you need. We also show you how to set up lists, templates, and campaigns . . . as well as how to integrate your email system with your landing page system.