Many people push sales to a cold audience too quickly, but even after you’ve learned not to do that . . . are you choosing the correct campaign objective when running your Facebook ad campaign? If you’re looking for leads and want to do it in the most beneficial way, you probably DON’T want to use lead ads, engagement, or clicks as an objective. You’ll see much better results when you use conversion as an objective and optimize for leads.

Wrong Facebook Campaign Objective