You’re familiar with what you have to do with your brick and mortar location to ensure people know you’re open for business. With digital marketing, your website is the online equivalent of your physical location – it is Home Base for the rest of your marketing efforts. Just as getting people in your door is the focus of your traditional marketing efforts, getting people to your website (and eventually in your door) is the focus of your digital marketing efforts.

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Your Website is Home Base for Your Digital Marketing Efforts